Relevance, Sammie the Index Spider and You

Relevance is king with SEO. Let me introduce you to Sammie, the index spider. Sammie loves fresh, new content and that is what she scours the World Wide Web in search of. When she finds something that she's never eaten before then she files it away neatly in her index. The better something tastes and the more unique it is then the higher up in the index it gets placed. Simple, right? Wrong.

Do you have any idea how many people ring the dinner bell, via meta-tags, keywords, summaries, links, etc., and tell poor Sammie that this fresh, great tasting new morsel is waiting for her? Yeah, it's a lot. How many of those folks do you think actually leave her anything new, meaty and juicy? Yeah, very few indeed, like content marketers. More often than not, web-masters jiggle her web with promises of great content and yet deliver stale, albeit well-plated, saltine crackers. It doesn't take very long, usually, for Sammie to catch on and not come running nearly as quickly when she realizes that she was fooled before by the same person now trying to get her attention.

On the flip-side, Sammie has a great memory for those places where people actually deliver on their promise of great content. And, pretty much, every single time that these favored places leave new content she gets there quickly. Yes, she shows favoritism. Heavily. She's also very quick to hold a grudge through penalty.

Why waste inordinate amounts of time analyzing data for keywords, traffic metrics, bounce vs. exit rates, etc. to build the best looking sign promising the absolute best content around all of that effort...to deliver an old, stale plate of saltines? Why not just prepare Sammie good tasting content over and over again? That's right, bribing Sammie works.